Performance based Marketing / Track 1: Attract & Convert
15:40 – Auditorium
Abandoned baskets. Not enough traffic. Few conversion. Help needed?
Well, here comes Kevin. As Managing Director of Groupon Belgium and with a broad experience as digital expert, Kevin is able to give you the necessary insights to attract and convert (new) customers. Do not be mistaking, he will not sell you groupon vouchers, but will tell you how they learn each day to improve and perform better.
Kevin is a digital marketing expert and sales professional with over 10 years industry experience.
He has an understanding of all digital models including SEM (PPC, SEO), Email Marketing, Display, Loyalty, Price Comparison etc. Kevin is business developer but at the same time technically literate. He enjoys presenting and has done so at various events locally and internationally.
In his different job opportunities he managed different teams, took part in internal international reference groups, recruited staff and attended and won key sales pitches.
He considers himself to be ambitious, always looking for new challenges, problem solver, reliable, analytical and always strive to perfection.
Hands-on session // Starter // Evolved