Elly covers the complete stack of Marketing Automation in the organization:
Untill consulting all the stakeholders the impact of this great tool by guiding C- & M-level in how to create the most optimized & future-proof teams & delivering workshops in how to create the right content at the right time for that right person on that right channel (customer centric approach)
Elly Cools has found her way into digital by selling dial-up subscriptions in the early digital era, through managing accounts for the biggest SEM agency in the 90’s and now has been a freelance digital strategist & transformer for companies such as Colruyt Group, Wolters Kluwer, INTO, Bringme and a lot more.
Elly is always looking for the best ways to transform businesses into digital by optimizing all possible digital touchpoints (websites, e-mails, social media, campaigns, …) & it’s surrounding assets (analytics, DBM, ….) depending on the defined goals & kpi’s.
Elly is mainly result-driven & furthermore specialized in Marketing Automation. From enabling the business to develop the perfect requirement list until the change management process needed to adapt all the stakeholders in the organization.