Elly Cools - Freelance Digital Strategist & Transformer

Marketing automation from A - Z

Elly covers the complete stack of Marketing Automation in the organization:

  • From being the enabler for identifying the right requirements to select the proper Marketing Automation tool
  • To guiding the roll-out together with the assigned taskforce & in close partnership with the MarCom & Sales teams.

Untill consulting all the stakeholders the impact of this great tool by guiding C- & M-level in how to create the most optimized & future-proof teams & delivering workshops in how to create the right content at the right time for that right person on that right channel (customer centric approach)

#marketing #automation 

Who's Elly?

Elly Cools has found her way into digital by selling dial-up subscriptions in the early digital era, through managing accounts for the biggest SEM agency in the 90’s and now has been a freelance digital strategist & transformer for companies such as Colruyt Group, Wolters Kluwer, INTO, Bringme and a lot more.

Elly is always looking for the best ways to transform businesses into digital by optimizing all possible digital touchpoints (websites, e-mails, social media, campaigns, …) & it’s surrounding assets (analytics, DBM, ….) depending on the defined goals & kpi’s.

Elly is mainly result-driven & furthermore specialized in Marketing Automation. From enabling the business to develop the perfect requirement list until the change management process needed to adapt all the stakeholders in the organization.

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Elly Cools