Webshops have to go international in order to survive. But being successful across the border is challenging. Merchants are faced with legal, custom, tax, vat, translation, payment and localization challenges. An issue often underestimated is consumer trust. 50% of the consumers who have internet access do not shop online due to a lack of trust. The trust in webshops usually halves when consumers have to cross the border. Prof. Jorij Abraham discusses several methods to increase trust and as a result your conversion ratio and average basket size
Jorij Abraham has been part of the international eCommerce community since 1997. He has been manager e-commerce at Bijenkorf (an upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting as Unic (an Europe wide e-commerce strategy & implementation firm). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine.
From 2013 – 2017 he has been Director of Research & Advise at Thuiswinkel.org (the Dutch Ecommerce Association) and Ecommerce Europe (the European Ecommerce Association with 25.000+ members in 20 countries). He now is Managing Director of the Ecommerce Foundation, a research institute offering practical ecommerce research for 50+ Ecommerce Associations worldwide. He is also e-commerce professor at the University of Applies Sciences, TIO.