14:50, Auditorium – Karel Demeester

Before he launched his own business earlier this year, Karel Demeester successfully led the digital transformation agenda at Coca-Cola European Partners and co-developed numerous scalable innovations together with leading retailers, 3th parties and consumers. In his presentation, Karel uses the metaphor of a mountaineering expedition to share some of his learnings in building sustainable business impact through digital sales & marketing. A story with practical tips and examples, grounded on over 15 years of experience in influencing omnichannel shopper behaviour ‘from passion to purchase’.