From the study of Why5research earlier this year, we discovered that there are several different profiles of online shoppers in Belgium. Inspirational, smart and conservative clusters were detected to name some. But how about our youth of today. How do they look towards e-commerce, mobile and social? They are our future, not? So let’s discover the mindset of a youngster by topexpert Pedro De Bruyckere and let’s find out how this can influence your business plan.
Pedro De Bruyckere (1974) is an educational scientist at Arteveldehogeschool, Ghent since 2001. He co-wrote several books in Dutch in which he debunks popular myths on GenY and GenZ, education and pop culture. Pedro is an often asked public speaker, one of his strongest points is that he is funny in explaining serious stuff.” In 2015 the book ‘Urban Myths about Learning and Education” was published worldwide by Academic Press.