Thierry Moubax - Vice-president marketing & product @ bpost

How to thrive as a webshop in the era of Amazon

Most online shoppers search for their products via a search engine and land on marketplaces like Amazon or Bol.com.

This makes it hard for an etailer to drive traffic to an online store. Should you sell via online marketplaces or spend more budget on Adwords? Are there any alternatives? And what are the best strategies to improve your customer acquisition and increase your conversion rate?

#logistics #future #online #amazon 

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Thierry Moubax