Into the minds & hearts of online shoppers / Track 1: Attract & Convert
16:20 – Auditorium
WHY5Research did together with SafeShops.be an in-depth research on the motivations and habits of online shoppers in Belgium. The main purpose of the study was to get insights in the consumers’ mind and to deliver objective data to their members. That way they discovered trends and profiles of the current online shopper. Tom gives you the most important conclusions in his presentation.
Tom is a partner in market research agency WHY5Research (www.why5research.com). He has 20 years of experience In national and international market research for local and global players. As a social scientist and market researcher he has developed an unique view on deeper motives of people/ consumers in a wide range of categories and cultures. Tom is mainly involved with strategic positioning- and portfolio tracks, both on research design and analysis, as on the translation of research results into concrete actions and priorities. Study // Starter // Experienced