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eTrade Summit program

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  • ETS

    Day program

  • Round 1


  • Round 2


  • Round 3


  • The evening

    C-level dinner

  • What exactly is blockchain and what is the link with bitcoin. In a very comprehensible presentation we will explain this, together with understandable examples and user cases.

  • Because shoppers are increasingly looking for a simple and smooth shopping experience and do not want to make any effort to buy convenience goods, many companies and webshops find their way to subscriptions (or subscription based e-commerce). Our Spotify or Netflix subscriptions are impossible to imagine and thus an inseparable part of our daily life. But not only the big ones benefit from these subscriptions. Even the smallest webshop can respond easily and create more convenience for its customers by reacting to recurring shop habits. Imagine you are never left without your favourite coffee blend, but that it is simply delivered to your door on a monthly basis. Anke will give you tips & tricks about the start and use of a subscription based model and adequate payment methods for your webshop.

  • Webshops have to go international in order to survive. But being successful across the border is challenging. Merchants are faced with legal, custom, tax, vat, translation, payment and localization challenges. An issue often underestimated is consumer trust. 50% of the consumers who have internet access do not shop online due to a lack of trust. The trust in webshops usually halves when consumers have to cross the border. Prof. Jorij Abraham discusses several methods to increase trust and as a result your conversion ratio and average basket size.


  • Most online shoppers search for their products via a search engine and land on marketplaces like Amazon or Bol.com. This makes it hard for an e-tailer to drive traffic to an online store. Should you sell via online marketplaces or spend more budget on Adwords? Are there any alternatives? And what are the best strategies to improve your customer acquisition and increase your conversion rate?

  • Growth marketing = rapid experimentation. Many people have a false idea of what growth marketing really is. Yannick will clarify and explain the concept. Through a process approach, he’ll show how to implement growth marketing, and give a list of quick wins.

  • Pay After Delivery is used in some countries and sectors in 40 to 50% of the online orders. In some countries it is even obligatory to offer a Pay after Delivery payment method. To be a member of Thuiswinkel Waarborg and sell in The Netherlands, you have to offer at least one payment method to pay after delivery.

  • Thanks to new innovative technologies, retail is facing a major shift. From cashierless stores to smart fridges buying groceries automatically, from digital mirrors giving fashion advice to self-driving cars paying for parking or ordering a taxi via your voice assistant, the way we buy is changing fundamentally. However, throughout all these experiences, money still needs to change hands. Will we use the same old swipe or chip credit card, or will payments innovate as well? In this session, we explore how payments can move from being a hurdle, to a customer experience driver.

  • You have decided to invest in marketing automation. Now, what’s next? Getting the tool up and running and starting marketing in the new automated way is a learning journey the marketing team needs to take. Don’t opt for a bumpy road, but discover in this session some of the pitfalls other marketers have run into and avoid making the same mistakes. We will cover different dimensions: from strategy, over data, content and tools, up to the organization of the marketing team. We will look at best practices for all steps that are needed to get your marketing automation tool ready.

  • Webshop security is a hot topic. Cybercrime is on the rise and as shop owner or manager you are ultimately responsible for any infringements. To get rid of this criminality quickly, it is crucial that you agree on a clear policy with your ICT. However, your ICT partner or department often speaks a ‘different’ professional language and you have to familiarize yourself with their professional jargon and the associated new trends. This session will help you. Terminology and new tendencies in the field of security are explained in human language. Jan Guldentops acts as “interpreter and narrator” and will also respond to all your questions. This session does not only apply to small web shops, the larger ones can also benefit to boost their security knowledge.

  • When your e-business starts to scale, e-fulfilment can save you time and money. I will present 5 indicators that tell you it’s time to consider outsourcing your e-commerce logistics.

  • Elly covers the complete stack of Marketing Automation in the organization: From being the enabler for identifying the right requirements to select the proper Marketing Automation tool To guiding the roll-out together with the assigned taskforce & in close partnership with the MarCom & Sales teams. Untill consulting all the stakeholders the impact of this great tool by guiding C- & M-level in how to create the most optimized & future-proof teams & delivering workshops in how to create the right content at the right time for that right person on that right channel (customer centric approach)

  • New channels are coming. They will play a role in conversion and will have a tremendous impact on how consumers will communicate with your company. We believe that conversational user experience is only the beginning. We will show you how new channels can improve your conversion rate, why a chatbot conversation is the way to go for conversion rather than a webdesign,… Let’s go over some inspiring examples and start the discussion!


  • 1 year ago the EU agreed on the new Geoblocking Regulation which will apply from 3 December 2018. This new regulation will force sellers to accept order from non-domestic consumers. How can you as a webshop deal with this new regulation, what should be adapted on the webshop, what about complaints and what are the penalties for not-respecting this legislation?

  • Did you know that on average 70% of your “buyers” abandon their shopping cart? And -what is even worse- on average 10% abandon the payment page. Do you want to learn some tips and tricks on how to lower these percentages? And sell more? Philippe will tell you everything about which payment methods to offer, 3D secure, styling of payment pages, and much more

  • Delivering a package at the right place and right time remains a major concern for your customer. But there are a lot of stages between the time of ordering and the effective delivery. You can also develop these stages in a communicative way with your logistics partner. Comparative internal data shows us that bpost can tell us why some webshops simply achieve higher NPS scores and conversions. These insights will be shared with you in this round table discussion. So discover during this session a number of tips to boost your online sales, as a small or large webshop, by filtering in transparency and information in the delivery process.

  • In e-trade business, data is key. So join our table to understand 2 customer cases on predictive modelling for the next buy. It’s nice to get a customer through the conversion funnel but it’s even more great to guide him to that next conversion based on past behavior patterns. And most of all, we are happy to inspire you on your smart data track for the next buy. So let’s join and discuss.

  • January this year Mark Zuckerberg announced an update of the Facebook algorithm that would prioritize “meaningful social interactions”. In other words: more posts by friends & family in the newsfeed versus posts by businesses and media outlets. Nowadays all social media channels work with some kind of algorithm. Let’s discuss how you can still score on social media as a business!


  • What exactly is blockchain and what is the link with bitcoin. In a very comprehensible presentation we will explain this, together with understandable examples and user cases.

  • New channels are coming. They will play a role in conversion and will have a tremendous impact on how consumers will communicate with your company. We believe that conversational user experience is only the beginning. We will show you how new channels can improve your conversion rate, why a chatbot conversation is the way to go for conversion rather than a webdesign,… Let’s go over some inspiring examples and start the discussion!


  • Delivering a package at the right place and right time remains a major concern for your customer. But there are a lot of stages between the time of ordering and the effective delivery. You can also develop these stages in a communicative way with your logistics partner. Comparative internal data shows us that bpost can tell us why some webshops simply achieve higher NPS scores and conversions. These insights will be shared with you in this round table discussion. So discover during this session a number of tips to boost your online sales, as a small or large webshop, by filtering in transparency and information in the delivery process.

  • Pay After Delivery is used in some countries and sectors in 40 to 50% of the online orders. In some countries it is even obligatory to offer a Pay after Delivery payment method. To be a member of Thuiswinkel Waarborg and sell in The Netherlands, you have to offer at least one payment method to pay after delivery.

  • January this year Mark Zuckerberg announced an update of the Facebook algorithm that would prioritize “meaningful social interactions”. In other words: more posts by friends & family in the newsfeed versus posts by businesses and media outlets. Nowadays all social media channels work with some kind of algorithm. Let’s discuss how you can still score on social media as a business!

  • You have decided to invest in marketing automation. Now, what’s next? Getting the tool up and running and starting marketing in the new automated way is a learning journey the marketing team needs to take. Don’t opt for a bumpy road, but discover in this session some of the pitfalls other marketers have run into and avoid making the same mistakes. We will cover different dimensions: from strategy, over data, content and tools, up to the organization of the marketing team. We will look at best practices for all steps that are needed to get your marketing automation tool ready.



  • In his Keynote Rik Vera makes clear that the key to develop the right strategy for the digital world, is Extreme Customer Centricity. It is no longer B2B of B2C. Customers look at a company as a human being. “Know me, have one conversation and make it matter”. Rik makes clear that it is not about products or services, but (good) CEX. Bad CEX is not meeting customer expectation. Good CEX equals exceeding customer expectation. Customer Centric is a mindset that involves the whole organisation and even puts the while traditional model upside down. It all starts with the desired customer experience, then takes customer focused value driven behaviour, a stimulating culture, guiding stewardship and the right logistics and only then the right products.

  • In this talk, we will present three different strategies for finding concrete use cases at medium to large companies. These strategies are: finding problems and see if they can be solved with Machine Learning, mapping known solutions to your company, and targeting processes that are currently driven by business rules. These use cases should be evaluated by their inherent potential, the risk involved and the estimated work needed. Typically you lose 75% of the potential use cases after simply checking basic requirements like availability of data, potential of business process integration, technology readiness … Next we will present the Machine Learning Maturity Assessment: an evaluation framework for evaluating an organization on their ML use. In that framework, four dimensions are important: strategy, people, data and legal. These dimensions are then scored on objective subcriteria according to fixed maturity levels. This tool helps companies to find their weaknesses, strengths and source of uniqueness.

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