Advertising; the war for attention
In one day we receive as much information as a single person did back in 1912. Nowadays it’s harder for marketeers to grab the attention of their target audience. How can we as 2dehands/2ememain help?
We make sure advertisers advertise smarter by looking at historical and real-time behaviour of our users. And therefore make it possible to reach users at the right time in the their customer journey.
In which phase of the customer journey are they now and what is the best moment to reach them with your message.
Key take-outs from this expert session:
- To advertise in a smarter way
- Reachin your target audience at the right moment
- Inspire users by following them cross-device
- Expand your audience by looking at behaviour instead of standard profiling
- Adjust your creatives at the right moment in the customer journey
Who is Bernard?
Bernard houdt zich bezig met de commerciële data strategie van Marktplaats/2dehands/2ememain.
Hij is 6+ jaar actief in de wereld van digitale media & advertising en heeft in verschillende rollen gezeten bij o.a. Hearst Magazines, OLX & Platform161.