How to take into account the most important success factor of your digital transformation
While implementing different new tools & tactics to boost your digital transformation process, often the most important aspect of success is disregarded. Your staff/personnel/employees/colleagues are confronted with a ‘fait accompli’ and have no idea how to embrace this change. Elly will give you 5 tips in how to boost your marketing/communication/sales/ICT/HRM,… teams to your desired next level.
If you follow this expert session you will learn how to:
- Find your partners in crime
- Define SMART goals
- Start small
- Test – iterate – test – optimize
- Let your ambassadors do the talking
Who is Elly?
Elly Cools has found her way into digital by selling dial-up subscriptions in the early digital era, through managing accounts for the biggest SEM agency in the 90’s. She has been involved with the strategy & digital transformation streams for companies such as Colruyt Group, Wolters Kluwer, INTO, Bringme and a lot more.
Elly is always looking for the most optimal & pragmatic ways to transform businesses in this digital era by translating the business values into SMART objectives & corresponding KPI’s for your company, department & team.
Elly is a very result-driven person & furthermore specialized in Marketing Automation. From enabling the business to develop the perfect requirement list until the change management process needed to adapt all the stakeholders in your organization.