MyAds Platform: your data to bridge Performance and Branding.
For years marketeers have been all about branding. Then they focused their attention on performance, as we entered the era of “everything is measurable” and hoped for immediate returns. Since then, marketeers coined a new term: brandformance, slowly but surely realizing that one does not go without the other. Because while ROI obviously matters (certainly for an e-commerce website), you still need to sell an idea, a promise, a feeling. At the center of it all is data. What you collect in performance should fuel your branding efforts. Join me as I’ll introduce you to a brand new solution that includes the usage of your own data along with external data to target the right audience with the right message on premium local inventories. An awareness platform that uses machine learning and programmatic automation optimization processes.
- How to correctly use your data in digital awareness campaigns
- Why is branding so important, alongside performance-based campaigns
- Why you should keep the lead on your data
- In-housing media competencies
- Invest in a powerful BI tool
Who is Eric?
Eric joined the Advertising field in 2007 where he worked for several digital sales houses. At that time, he was one of the first to launch a performance-oriented digital department in Belgium.
He is a digital entrepreneur accompanying several startup projects and advanced fast-growing e-commerce clients.
National and international Digital Media specialist with proven success in developing, leading and executing digital strategic and operational marketing & communication plans for medium and large organizations – B to B and B to C.
Eric is now part of ROOT’s Management, a consultancy firm dedicated to data-driven digital transformation (root-consulting.be)