C2C secondhand platforms: threat or opportunity?
C2C marketplaces are continuing to grow, and are projected to continue to grow in the future. Consumers consider it as an efficient way to sell and buy, thanks to the cost-effectiveness, and the popularity of social media. But what about e-tailers? Should they consider C2C platforms as a threat? Or can they benefit from the opportunities these platforms offer?
With more than 25 years in the logistics industry, Geert has build up expertise in how e-commerce businesses and logistics providers can work together to improve each other’s businesses. Geert is leading the Segment Marketing function for bpost Parcels & Logistics.