January this year Mark Zuckerberg announced an update of the Facebook algorithm that would prioritize “meaningful social interactions”. In other words: more posts by friends & family in the newsfeed versus posts by businesses and media outlets. Nowadays all social media channels work with some kind of algorithm. Let’s discuss how you can still score on social media as a business!
Kel Wouters is Owner & Strategist at social media agency So Buzzy and works for different clients like Eneco, KBC Bank & Verzekering, Nokia, Sensoa, … She’s also the president of the Belgian Girl Geeks organization. Together with her husband Kel launched the webshop So Baggy which has been rewarded with the Diamond Award for small webshop during the SafeShops Awards in 2018.