How do you measure and manage online-2-offline marketing?
Today we have a number of low-key ways to map the impact of online marketing on offline behavior and purchases, but they are hardly used. In this session you will hear how this is possible, how we make this clear and how we can further optimize it. This way we can bridge the gap between online and offline marketing and results.
What are the key take-outs of this expert session?
- Learn how to map the impact of online marketing on offline behavior & purchases.
- Look at dashboards to get actionable insights.
- Discover ways to optimize your online marketing.
- Bridge the Online 2 offline (O2O) gap.