Kristof will illustrate how a consumer brain works. What elements drive them to a purchase and why do some potential customers drop off without buying? How to get insight from user research and use it for proper A/B testing.
#marketing #conversion #customers
As an expert in conversion optimization, Kristof helps businesses grow their online revenue. He’s also one of the experts of Telenet’s Digitale Versnelling, a project to help SMEs with their digital business. Besides his work for companies of all sizes, he has launched several succesful e-commerce projects of his own.