Laurence Vandelanotte - Senior Customer Addict @ Delaware

Predicting the next buy via data science

In e-trade business, data is key. So join our table to understand 2 customer cases on predictive modelling for the next buy. It’s nice to get a customer through the conversion funnel but it’s even more great to guide him to that next conversion based on past behavior patterns. And most of all, we are happy to inspire you on your smart data track for the next buy. So let’s join and discuss.

#innovation #data #science #future 

Who's Laurence?

Laurence is customer obsessed at heart. With her 15+ experience in digital marketing and strategy she strives to match customer needs and business objectives for better results. Combining client-side, agency skills and consulting experience turns her into a digital lover that never loses focus on the that 1 things that matters most, the client.


Laurence Vandelanotte