How to adopt a value-based E-commerce pricing strategy
Price is often the most neglected element of the profit equation whereas it is the most impactful one.
A value-based pricing approach does not only improve your profitability, it also enables you to improve your value proposition, your marketing & business development, to assess the interest and viability of new ideas, and to increase your customer satisfaction since the price is based on their inputs.
- Everybody has different sensitivities to prices
- The problem of filters in e-commerce websites
- Why is it important to have a value-based pricing approach
- Which methods to use to conduct a value-based pricing study
- The impacts a value-based pricing approach can generate
Who is Laurent-David?
Laurent-David Hostyn has been a pricing consultant for 7 years, starting his career at Simon-Kucher & Partners, the world leading pricing consulting company before launching Pricing Pact in 2016. During those 7 years, he conducted more than 50 pricing projects in several countries (Germany, France, Belgium, Dubaï, …), both for B2B and B2C clients, with start-ups, SMEs and many multinationals. He has also founded 3 companies and one incubator, which enabled him to get both the pains and the solutions regarding pricing. Since 2018, he started giving pricing workshops and conferences focused on different industries.